Bookworm goes online

Target group are girls and women with a low level of education and different social and cultural backgrounds.

Doing research and writing articles on their own promotes the ability to form and hold their own opinion, which is an another important ability for this target group. In addition, working with information and communication tools, the women acquire further key qualifications that increase their chances of employment.

The project covers six parts that complement each other:

-Conceptualisation (choice of suitable software for creation of online-magazines, definition of target group, procedure of pilot phases, criteria of evaluation, co-ordination of participating partner institutions)
-Training of partners concerning the software, evaluation
-Qualification of test group for setting up, running and management of the online magazine
-Pilot tests with the target group in the partner institutions, evaluation and inclusion of feedback, ideas for topics etc.
- Integration of the target group:

-Acquisition of the participants in co-operation with institutions like women’s representative offices, co-ordination offices for working with women etc.
- Introduction of the participants, adding of contributions and completion of the existing test newspaper
-Exchange of experience and content with the partner institutions
-Comparison of the online-magazines of the European partners
-Translation of selected contributions
- Putting the bilingual magazine consisting of a regional and an international part online

- Distribution and dissemination: listing in search engines, advertising in print media etc. in order to make the product accessible to a high number of women. Continuation of the online-magazine after the duration of the project, preferably in co-operation with various organisations for women.

The following objectives are reached by the regional, national and international co-operation of the participants:

-Building up of media literacy
-Critical view on new media
-Forming of own opinions and self-confidence
-Establishment and support of regional, national and international networks
-Promotion of social skills (ability to work in a team, rhetoric, skills in writing etc.)

The project is scheduled for a duration of 12 months. Result is a bilingual, intercultural vivid product from women for women, that shows their needs and concerns and complies with them.

The co-operation of women from different social structures and cultures in the online magazine creates a platform for vital, multifaceted discussion rich in contrast, in which the changing social and political requirements and topics are covered.